Reklama ako popkultúrny produkt

Eva Peknušiaková

Abstract


The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value.

Keywords


mass culture; pop culture; centrum; periphery; advertising text; advertising; visualization

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ESPES (ISSN 1339-1119) is published biannually by Society for Aesthetics in Slovakia
Institute of Aesthetics and Art Culture, Faculty of Arts, University of Presov, Slovakia

This journal is open access and licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.