Aesthetics of Photography in the Era of Instagramism

Michaela Pašteková


For students of photography who were born in the digital era, publications and magazines about photography are no longer the reference sources of information, but it is the social platform Instagram. There, they are looking not only for current aesthetic trends, but they also actively use Instagram in their art projects. Lev Manovich calls this modern phenomenon Instagramism. In our paper we look at the basic features of his aesthetics. Than, we will compare how established artists such as Cindy Sherman, Richard Prince and Czech photographer Libuse Jarcovjakova work with Instagram and in which ways their approach is different from the co-called Instagrammers.


Instagram; Instagramism; Sherman; Prince; Jarcovjakova

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ESPES. The Slovak Journal of Aesthetics (ISSN 1339-1119) is published biannually by University of Presov, Slovakia and the Society for Aesthetics in Slovakia. Registration number of the journal in the Register of Periodical Publications of the Ministry of Culture of the Slovak Republic: EV173/23/EPP.

   This journal is open access and licensed under a Creative Commons Attribution 4.0 International License.